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Shelli CarlsonChief Experience Officer, CFSBranch Associate, RJFS

Shelli Carlson
Chief Experience Officer, CFS
Branch Associate, RJFS

A servant-leader who inspires her team to exceed the expectations of everyone who interacts with our offices, Shelli oversees marketing, business development, and client experience. She has been in the financial industry for almost 30 years. Active in the community and her church, Shelli helps organize the Sioux Falls Prayer Breakfast, acts as an Ambassador for Call to Freedom organization, and is involved in several local organizations. 

Shelli has two grown children and lives in Sioux Falls with her husband, Todd. Together they enjoy adventures in photography, traveling near and far to shoot wildlife including eagles, fox, and even bears! Shelli also enjoys time spent with family and friends, trying new restaurants and watching a good mystery.

Getting To Know Shelli

What motivates you to work hard? Making a positive difference in the lives of others inspires and motivates me.

Place you would most like to visit?  Israel

If Shelli Wasn’t In Her Current Position She Would:  Be a nurse

Something people might not guess about Shelli:  I've always been a sports fan and enjoy attending sporting events as well as watching sports on TV. Family faves are the Kansas City Chiefs and the Nebraska Cornhuskers. 

Biggest Leap Of Faith:  Signing papers to allow my son to join the Marine Corp at the age of 17 and supporting him during a front line tour in Afghanistan.

One Important Skill Shelli Believes Everyone Should Have:  Ability to perform the Heimlich